Assertive communication is the soft skill most desired by companies

A study carried out by the recruitment company Robert Half showed that 86% of managers consider communication skills to be crucial to professional success. Furthermore, a LinkedIn Learning report highlighted that assertive communication is among the soft skills most sought after by companies in 2023.

Without a doubt, assertive communication is a crucial skill in the modern job market. And as companies increasingly value soft skills, the ability to communicate clearly and effectively has become a significant differentiator. In this article, we will explore the origin of the term “assertive communication”, what it means and how to develop this skill to improve your professional career.

Origin of the term Assertive Communication

The concept of assertiveness emerged in the 1960s and 1970s, influenced by psychological theories of behavior and communication. Initially, the term was introduced to describe a form of communication that allows the honest expression of a person’s thoughts and feelings without violating the rights of others. Psychologists such as Andrew Salter and Joseph Wolpe pioneered the introduction of assertiveness training as part of behavioral therapy.

What is Assertive Communication?

Assertive communication is the ability to express your thoughts, feelings and beliefs directly, honestly and appropriately, respecting both your rights and the rights of others. This form of communication involves the ability to defend your points of view without being aggressive or passive.

Characteristics of Assertive Communication

Clarity and objectivity: Assertive communication is clear and direct, without ambiguity.

Mutual respect: Considers the rights and feelings of all parties involved.

Self confidence: It involves defending your own opinions and needs.

Active listening: Pay attention and value the opinions of others.

How to develop Assertive Communication

Developing assertive communication may require practice and self-knowledge. Discover some strategies to improve this skill:

Know your rights and needs

To communicate assertively, it is important to know what your rights and needs are. This includes understanding that you have the right to express your opinions and feelings respectfully.

Practice self-awareness

Reflecting on your emotional reactions and behaviors in different situations can help identify areas for improvement. Self-awareness allows you to recognize patterns of passive or aggressive communication.

Use body language

Assertive body language includes maintaining eye contact, an upright posture, and appropriate gestures. This helps to convey confidence and clarity in communication.

Develop active listening

Listening carefully and validating the feelings of others is fundamental to assertive communication. Active listening demonstrates respect and consideration for the opinions of others.

Practice nonverbal communication

Tone of voice, facial expression and gestures are important components of assertive communication. Make sure your nonverbal communication aligns with your verbal message.

Use “I” statements

Using statements that begin with “I” instead of “You” can prevent the other person from feeling attacked. For example, “I feel like my ideas aren’t being considered” instead of “You never listen to my ideas.”

Keep Calm

Staying calm in conflict situations allows you to communicate clearly and effectively. Breathing and mindfulness techniques can be helpful in controlling intense emotions.

The importance of Assertive Communication in the Job Market

Assertive communication is vital in the workplace for several reasons:

1. Improves Collaboration

Employees who communicate assertively are more likely to collaborate effectively because they are able to express their ideas and listen to those of others.

2. Increases Productivity

Clear, direct communication reduces misunderstandings and conflicts, increasing efficiency and productivity in the workplace.

3. Strengthens the Relationship

Assertiveness promotes working relationships based on mutual respect, which can lead to a more harmonious and cohesive work environment.

4. Facilitates Conflict Resolution

Assertive skills help resolve conflicts constructively, avoiding resentment and improving team dynamics.


Ultimately, assertive communication is an essential soft skill in the job market. Your ability to express yourself clearly and respectfully can not only improve your professional relationships, but also increase your productivity and efficiency at work. Developing this skill requires practice and self-knowledge, but the benefits are significant for both individuals and organizations. :)

In this context, continuing to study and seek constant improvement, practicing lifelong learning, helps to develop essential soft skills, such as assertive communication. Transform your career with master’s courses and develop many skills. “Learning to express thoughts, feelings and beliefs in a direct and honest way, respecting everyone’s rights, is a skill that makes all the difference in professional growth. Our programs are designed to help students strengthen their ability to defend their points of view effectively, preparing them to lead with confidence in any scenario”, highlights Giulianna C. Meneghello, president of MUST University. 



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