PROGRAM DESCRIPTION
A MARKETING DEGREE THAT PREPARES YOU FOR AN EXCITING BUSINESS CAREER
- Courses: 12
- Credit Hours: 36
The MUST University’s Master of Science in Digital Marketing is designed to meet the knowledge, training and skills needed of the 21st century digital marketing world. Upon completion of the program, students will be able to:
- Understand the buying behavior of digital consumers.
- Create digital marketing strategies.
- Understand the shopping journey of digital consumers.
- Create digital structures of digital presence for companies, products, and services.
- Analyze data and make decisions.
- Integrate content marketing strategies with digital marketing campaigns.
- Develop scientific studies on topics related to digital marketing.
Online Education: MUST University offers distance delivery option that enables students to complete their program of study using the University platform. All distance education courses maintain the same curriculum content, academic rigor, structure, and standards as the campus-based programs. Students can access their classes using their assigned username and password. Distance Education programs are taught using asynchronous method where activities and assignments are distributed weekly to achieve the objectives of the course.
PROGRAM OBJECTIVES
This program is designed to prepare students to work in the field of marketing under a context of technological innovation and with a focus on results. Students will be introduced to contemporary marketing tools and techniques in addition to studying consumer behavior on a shopping and data analysis journey as a way to support the best digital marketing decisions.
The program will end with the development of a research covering the content learned and the students’ interest in going deeper into solving a research problem. In this way, the program’s graduate will have a clear vision of the current situation of digital marketing and being able to use current tools and techniques in function of the best results in digital marketing.
CURRICULUM
|
COURSE NUMBER |
COURSE TITLE |
CREDIT HOURS |
|---|---|---|
|
REI501 |
Resilience & Emotional Intelligence |
03 |
|
BUS518 |
Quantitative & Qualitative Methods For Decision Making |
03 |
|
DST618 |
Digital Marketing Strategy |
03 |
|
DAN652 |
Data Driven Analytics |
03 |
|
MKT670 |
Customer Journey Analytics |
03 |
|
MKT680 |
Content Marketing |
03 |
|
BUS655 |
E-Commerce & Digital Business Models |
03 |
|
MKT601 |
Market Demand & Sales Forecasting |
03 |
|
BUS682 |
Business Intelligence & CRM |
03 |
|
BUS674 |
Consumer Behavior in a Digital World |
03 |
|
MKT510 |
Marketing for Executives |
03 |
|
MKT700 |
Digital Marketing Capstone |
03 |
WHY CHOOSE
MUST UNIVERSITY
ACADEMICS
An education at Must University has limitless possibilities. Our courses are taught by esteemed faculty members.
INSPIRING LIFE
Our system creates more opportunities for learning with peers and professors from different backgrounds.
AFFORDABILITY
Our financial aid program makes Must University affordable for every family throughout the world.
Ready to Start Your MUST Journey?
At MUST, we design our curriculum to be timely, relevant, and practical-all to help you show that you know your stuff.
Ready to Start Your MUST Journey?
At MUST, we design our curriculum to be timely, relevant, and practical-all to help you show that you know your stuff.
