MASTER PROGRAM - 36 CREDITS / 18 MONTHS
Master of Science in Digital Marketing
This program aims to prepare students to work in the field of marketing in a context of technological innovation and focused on results. Students will be introduced to contemporary marketing tools and techniques, as well as studying consumer behavior on a journey of purchasing and data analysis as a way to support the best digital marketing decisions.
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Digital Marketing Strategies and Models
This line aims to research the main digital marketing strategies that can be used in current business and the development of new business based on digital marketing and e-commerce models.
Data Analysis and Market Intelligence Tools
This line aims to research the main tools used by digital marketing to analyze consumer behavior, shopping journey, business and market intelligence. It covers important tools such as: CRM, Business Intelligence, Low Code and Data Driven Analytics, among others.
- Have completed a bachelor’s degree course or have completed a course in the bachelor’s degree modality with a minimum duration of 8 semesters;
- Have documents proving graduation (history and diploma) certificate of course completion.