On May 8 and 9, MUST University took part in the 3rd Latin Consumer Summit, held in Miami. Organized by Grupo Ohla in partnership with Florida International University (FIU), the event is recognized as one of the most important platforms for discussion on the trends, innovations, and challenges shaping Latin American consumer behavior.
Over two days of intensive programming, the Summit brought together experts, executives, and authorities in panels, lectures, and strategic networking sessions. A highlight was the panel “Leadership in Latin America: A Conversation with the President of Costa Rica”, where the Honorable President Rodrigo Chaves Robles shared a clear and direct vision of his country’s politics and economy.
Always attentive to the transformations of the global market, the MUST University delegation closely followed the event’s key discussions — with a strong focus on artificial intelligence, sustainability, consumer behavior, and student experience. The university’s active participation reinforces its institutional commitment to continuous improvement, innovation, and excellence in education.
More than just attendance, MUST’s presence at the Latin Consumer Summit symbolizes its mission: to prepare professionals for the future through a flexible, practical education aligned with real market demands. These were days of intense learning, knowledge exchange, and access to content that makes a difference — both for educators and for the students whom MUST supports and inspires.
By immersing itself in the most relevant discussions of the Latin American landscape and expanding its network of strategic connections, the university reaffirms its purpose of transforming knowledge into action, trends into opportunities — and each student into the protagonist of their own journey.
