Between June 12 and 22, 2025, MUST University participated for the first time in ExpoBento — Brazil’s largest multisectoral shopping, entertainment, and culture fair — held in Bento Gonçalves (RS), in the charming Serra Gaúcha region. In its 33rd edition, the event brought together more than 270,000 visitors and promoted a vibrant environment of opportunities, business, and experiences for the whole family.
With almost 500 exhibitors from various sectors, including agribusiness, clothing, real estate, food, automobiles, wine, and tourism, ExpoBento is recognized for boosting the economy and valuing the region’s traditions. In 2025, the fair also hosted the traditional Vila Típica (Traditional Village) of the 20th National Wine Festival (Fenavinho), bringing together two major events in a unique celebration of culture, flavor, and innovation.
MUST University’s participation in this grand program marked a special moment of rapprochement with the public in the south of the country. At its stand, the institution presented its international master’s and doctoral courses, 100% online, with recognition in the United States, and talked to hundreds of visitors interested in investing in quality education with a global reach.
More than just presenting its academic portfolio, MUST’s presence at ExpoBento was an opportunity to strengthen ties with families, students, professionals, and entrepreneurs in the region, reinforcing its purpose of transforming realities through knowledge. The university believes that being where people are — at events that drive ideas, culture, and development — is essential to building meaningful and inspiring connections.
The debut at ExpoBento reinforces MUST’s mission to bring accessible, inclusive, and excellent education to all corners of Brazil and beyond. Being present at events like this broadens horizons, generates relevant conversations, and strengthens the commitment to the personal and professional growth of those who believe in the power of transformation through knowledge.
Check out more about this meeting in the Image Gallery:
