The role of companies in social causes

The study highlights the importance of volunteering in Brazil and its potential to collaborate with various social actions

The third sector represents a fundamental pillar in the social structure of a country, acting as an agent of change and promoting concentration of efforts in specific areas that demand attention. Non-Governmental Organizations (NGOs), within this context, play a crucial role, providing varied benefits to society and positively impacting lives in different aspects, from health to education and social inclusion. In this scenario, an academic study conducted by Randel Granja de Almeida Gonçalves Abreu, master in Business Administration from MUST University, with guidance from professor André Felipe da Silva Guedes, showed that the support of private organizations is essential for the sustainability of NGOs and for strengthening social actions.

The present study aimed to structure guiding instruments to encourage the gradual increase in investments by companies in favor of non-profit institutions. The literature review carried out sought to understand the importance of encouraging the culture of non-governmental organizations that develop social projects.

In addition to presenting results through flowcharts, which aim to guide companies in understanding the creation and operation of NGOs, the research involved the analysis of scientific articles published in the period from 2001 to 2022, together with the survey of current legislation on official websites of the Brazilian government. In a second stage, a descriptive and exploratory study was carried out, with an emphasis on the development of guiding scripts through flowcharts that cover everything from the origin of NGOs to the role of companies in social actions.

It is noteworthy that third sector organizations in Brazil take on various social causes, in response to the growing increase in social needs. Projects like the NGO Recreating Roots, created 17 years ago in the community of Costa Barros, North Zone of Rio de Janeiro, exemplify the positive impact that NGOs can have on society. Initiatives such as the Young People in Transformation Project, in partnership with Instituto Grupo Boticário, demonstrate how companies can effectively collaborate with social development.

However, becoming a non-profit institution is not a simple task, requiring a series of bureaucratic procedures, such as registration with a notary, obtaining certificates and licenses, among others. To encourage companies to become more actively involved with NGOs and social causes, it is necessary to propose practical measures that can provide a sense of pleasure and gratification to those involved.

The study highlights the importance of volunteering in Brazil and its potential to collaborate with various social actions. Furthermore, it highlights the need for social responsibility on the part of companies, which are increasingly being asked by their consumers to take an active role in promoting social well-being.

Ultimately, the most relevant conclusion is the encouragement of the human side of society, promoting the collaboration of everyone, whether from the State, companies or individuals, to meet the needs of those who are in vulnerable situations. For Randel Granja de Almeida Gonçalves Abreu, who is at the forefront of initiatives such as NGO Recreating Roots and the Lenços ao Vento project, “what matters is not the origin of the aid, but the positive impact it can generate on people’s lives”, highlights the master in Business Administration from MUST University.

To read the full research, access MUST Reviews, volume IX, starting on page 104.

About the authors:

Randel Granja de Almeida Gonçalves Abreu
Master in Administration from MUST University and Graduate in Accounting Sciences from Uniabeu Centro Universitário.

André Felipe da Silva Guedes
PhD and Master in Materials Engineering and Technology from the Pontifical Catholic University of Rio Grande do Sul and a degree in Physics from the Pontifical Catholic University of Rio Grande do Sul.


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